At the beginning of February, several members of the Grassroots Analytics (GA) team traveled to Tucson, AZ to assist with the campaign launch of JoAnna Mendoza for Congress. Our team spent three days on the ground with the Mendoza team, focusing on optimizing fundraising channels and making the biggest impact with her launch.
Follow along for our team member, Claire’s, day(s) in the life launching JoAnna Mendoza for Congress!
DAY 1
Morning
Flew in ✈️ from Washington, DC, picked up the rental car, and journeyed to the campaign HQ near Tucson, AZ.
A perk of being out west - we stopped at In & Out!
Afternoon & Evening
David and Grayson began getting emails and peer-to-peer texting messages ready to roll for launch day, including content, highly targeted lists of donors likely to support JoAnna.
Claire and Denisha began preparing calltime lists of high dollar likely supporters for the candidate to call through on launch day.
We had Mexican food for dinner!
DAY 2
Morning
Up bright and early!
We met with the Mendoza team to do a meet and greet and go over the status of pledge lists and texting lists for the launch.
We did a quick Best Buy run to get the campaign a microphone for some video content shooting later in the day, and then headed to JoAnna’s house to make some plans for launch day.
Afternoon and Evening
We headed to a spot nearby where Picacho Peak was visible in the distance - a nod to JoAnna’s campaign logo, the photographer wanted some shots of her with the real landmark.
The candidate made some calls to elected officials to begin to garner support, we assisted with data needs and then headed out to dinner.
DAY 3 - LAUNCH DAY!
Morning
Grabbed breakfast at our hotel, and then headed to JoAnna’s house to get the launch day going! We helped her prepare her speech, put together some signs, and loaded up the car with all the materials we needed for the launch day event. We headed over to Eloy Veterans Heritage Park, the location for the launch.
It was go time! JoAnna made a fantastic speech about why she is running for Congress, and then spent time meeting community members and supporters.
Afternoon and Evening
After the launch, we walked down the block to JoAnna’s favorite restaurant to meet some more supporters and get a bit of lunch!
We headed back to JoAnna’s house for an afternoon full of fundraising - we set up a fun session of high dollar calltime with Claire and Denisha pulling live lists of prospects with GA data, David sending texts, and Grayson sending emails! Firing on all cylinders is the best way to create maximum impact on launch day.
JoAnna called through lists of local supporters to build for a fundraiser the campaign was holding that evening, as well as solidifying earlier pledges from founding donors.
In the evening, we headed over to a brewery for a campaign launch fundraiser event! JoAnna’s friends and family, some folks from a local Veteran’s group, some team moms from JoAnna’s son’s baseball team, and lots of other community members showed up to hear her speech and contribute to the campaign.
Our team helped take contributions at the door and helped folks sign up for campaign updates!
DAY 4
Morning
We said thank you and goodbye to JoAnna and her team, took some scenic AZ pictures, and headed back to DC!
It was a successful launch day! We can’t wait to continue supporting this great candidate in her run for Congress in AZ-06.
Launching a campaign soon? We’ll come support you on launch day! Get in touch with our team at sales@grassrootsanalytics.com.
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